Established as design-driven hotels rooted in culture and community, our architectural design unites the vibrant Art Deco characteristics of the local area with The Hoxton’s signature aesthetic and relaxed neighbourhood feel to create a unique new building with timeless character.

The project complements the streetscape populated by some of the area’s most significant buildings that are essential to the history of Shepherd’s Bush Green, including the newly extended Palladium, Frank Verity’s Pavilion and the iconic Shepherd’s Bush Empire.

The front façade addresses the Green with a strong verticality to the central section with grounded brick piers that extend upwards to form a central crown to the building, culminating in glazed brick fins that catch the sunlight. The ground floor contrasts with the floors above using large expanses of curtain wall glazing to celebrate the buzzing activity of the functions within and as an ode to this corner of London’s rich music and entertainment history, glowing theatre-style signage shines above the entrance.

EPR delivered AIME Creative Studio’s ground floor design, comprising an openplan reception, lobby bar and restaurant. The scheme successfully references retro train carriage design whilst celebrating the glamour of the 1920s through carefully selected design details. A subtle nod to William Morris and the Arts and Crafts Movement creates a chic retro arrival and dining experience.

Just off the lobby, The Apartment, The Hoxton’s signature private dining and event space, draws on the signature design aesthetic of the main arrival experience to provide a stylish destination for any party.