Grosvenor Waterside includes Moore House, a mixed-use building of 149 high-end apartments and prime-location ground floor retail space. Located on a linear plot, the development has two key purposes: to define the entrance of a high-quality residential scheme and to connect the traditional streetscape of Ebury Bridge Road with the contemporary architectural style of the development. We worked closely with Westminster City Council’s planners to gain planning approval for the redesign of the elevations, working with the massing constraints established by Sheppard Robson’s earlier planning consent.